OpenAI now enables users to buy products directly from shopping feature in ChatGPT, expanding its AI’s reach. This effort challenges Google. The new feature aims to revolutionize e-commerce, integrating AI for easier purchasing experiences. This move positions OpenAI as a formidable competitor in tech.
Quick Comparisons and Access to External Links
The new feature, announced this Monday, allows users to easily compare products and access external websites via links integrated into ChatGPT.
Initial Categories and Future Expansions
For now, the shopping option is limited to categories such as electronics, fashion, beauty, and home goods, but OpenAI plans to expand it gradually.
Available for Registered Users and Visitors
ChatGPT’s shopping feature will be accessible to 500 million active users and non-logged-in individuals. This expands accessibility significantly. The move broadens the platform’s user base and purchasing potential. OpenAI aims to enhance convenience for all users.

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ChatGPT: From Chatbot to All-in-One Tool
OpenAI plans to make ChatGPT an all-in-one app, integrating search, voice assistant, and video creation features. This strategy targets rivals. With these additions, OpenAI seeks to strengthen its competitive edge against companies like Anthropic, Google, and xAI. The goal is to consolidate ChatGPT as a comprehensive platform.
Direct Competition with Review Platforms
With this update, ChatGPT directly competes with product recommendation platforms like CNET and Wirecutter. OpenAI clarified it won’t charge affiliate commissions. This move challenges established review sources while maintaining a user-focused approach. ChatGPT’s goal is to offer personalized recommendations without profit-driven incentives.
Impressive Growth in Search Features
According to OpenAI, search has become a top feature of ChatGPT, with over 1 billion queries last week. This highlights the feature’s growing popularity. Users increasingly rely on ChatGPT for quick and efficient information retrieval. The surge in searches underscores its effectiveness as a powerful tool.
